What is the Google Email Update?
February 2024: Gmail's big makeover! It's out with the old, in with the new rules for email senders, especially the ones who can't help but send over 5,000 emails a day (looking at you, marketing gurus and chatty Cathys).
Email VIPs: If your daily email count exceeds the population of a small town, brace yourself for some extra homework.
Spammy McSpamface Alert: To combat the rise of digital junk mail, Google's rolling out the red carpet for genuine emails and showing the door to the pesky ones!
The Security Tightrope
- Email Authenticity 101: Use SPF, DKIM, and DMARC to prove your email isn't wearing a disguise.
- DNS Records: Your domain and IP address better have their ID ready.
Keep It Clean: Your spam rate should be lower than your chances of winning the lottery (below 0.3%). - No More Impersonating Gmail: Sorry, you can't pretend to be Gmail in your 'From' address.
- Forwarding Finesse: Use ARC for a forwarding frenzy while keeping it legit.
- Unsubscribe in a Click: Because nobody likes a clingy email.
- IP Address Fashion: Change your IP dresses like you change outfits – promotional emails in one, transactional in another.
Spam Be Gone
- Spam Rate Watch: Keep an eye on your spam score like it's your favorite TV show.
- Content Makeover: If you're hitting high spam rates, maybe it's time for a new email wardrobe.
- Unengaged Subscriber Farewell: Say goodbye to subscribers who ghost you.
- Make It Relevant: Your emails should be as welcome as a friend, not as annoying as a sales call.
Gmail's Two Cents
"This is basic email hygiene, folks! Most of you are already clean, but for the messy ones, we've got a guidebook."
Neil Kumaran
Looking Ahead
Post-February 2024 Life: Time for businesses, marketers, and the email-happy crowd to align their stars (and emails) with these shiny new rules. It's all about getting that email etiquette just right – think SPF, DKIM, DMARC, ARC, and a sprinkle of 'yes, you may email me'.
Tech Investment Time: Gear up, IT and compliance folks! High-volume senders, you've got some extra studying to do.
Email Automation Services: Better check yourself before you wreck yourself (and end up in the spam folder).
And there you have it – Google's 2024 email rulebook, never served with a side of spam!