Category Archives for Customer Acquisition
Stop Begging for Reviews Like a Desperate Prom Date: How to Actually Get 5-Star Google Ratings
Look, we need to talk about Google reviews. Most businesses approach this like they’re collecting Pokémon cards – desperately chasing down every customer with the enthusiasm of a golden retriever and about the same level of strategic thinking. “Please, PLEASE leave us a review! Here’s a link! Did we mention we’d really appreciate it? PLEASE?” […]
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Google Reviews Are Critical for Small Businesses (And Other Truths Nobody Needed Me to Tell You)
Alright, let’s address the elephant in the room: writing an article titled “Why Google Reviews Are Critical for Small Businesses” in 2025 is like writing “Why You Should Probably Breathe Oxygen” or “Fire: Still Hot After All These Years.” We all know this. Your grandmother knows this. That guy selling essential oils from his van […]
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It Takes A Village
No Twilight Zones The Twilight Zone is an American television anthology series created by Rod Serling. Imagine you are driving cross-country and you pull off the interstate to rest. As you pull into the nearest town, you see a drug store on the corner of the main intersection. Next to that is another drug store. Across […]
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