Category Archives for Branding
Why Cutting SEO Should Be Your Last Resort During Cost-Cutting Measures
When businesses face the need to tighten their budgets, the instinctive reaction might be to cut down on marketing expenses. And within marketing, SEO (Search Engine Optimization) often finds itself on the chopping block. However, cutting SEO should be the absolute last resort. Here’s why maintaining strong SEO practices is crucial, even during tough economic […]
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What Does Your Logo Color Say About Your Company? (Infographic)
The Underexplored Science Behind Your Customers Hardwired Emotional Response to Certain Color Hues.Your company logo is probably the first thing potential customers notice so its message must be carefully considered, and should express who you are and what you do. Another consideration that is often underexplored is your logo’s design and coloring scheme. “Since researchers know […]
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